Standards of Professionalism in Seller's Broker/Agent

When you list your home with the JKimBroker.com, you can rest assured that behind you is a team of experts who are well trained to support your interests. Our professional support team shares our commitment to a successful transaction. Here is a list of our support efforts:

• Our office managers are non-selling real estate professionals, thus maximizing their availability to help the sales associates and to you.
• Sales associates are supported with full-time administrative staff, allowing them more time to attend to your needs.
• Individual agent marketing of your home is supported with extensive advertising, increasing exposure to potential buyers
• Offices are open six days a week, with sales associates and support staff available to you and potential buyers

With all the decision you’ll face when selling your property, there is none more important than the person you choose to represent you and your property. What sets us apart is our attention detail to the highest level of performance for our clients. The job of your broker team is to support you in finding the right buyer with the best possible terms, and to aid you through the entire process. Your sale associate will explain the process of selling a home in detail.

National Associaton of Realtors reported that over 80% of all first inquiries regarding real estate uses the Internet these days. Therefore, we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:

• Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
• Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
• Brokers/Agents Open House- We co-operate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
• Public Open House - Following the agent/broker open house we will hold a public open house and present your home to the general public.
• Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
• The Internet - With approximately 80% of today's consumers utilizing the Internet for real estate information, we utilize set of tools and resources to make your home available for preview.
• My website
• My broker's website
• Email alert
• Spotlight property electronic brochure with specific domain name

We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.

9 Steps to Successful Home Selling Process

Step 1: Preparing the Home for Sale

• Property Inspection - Before we list your home, we will inspect and identify improvements that could increase the sale price.
• Staging - If requested, a professional decorator will stage your home so it can be presented in its best possible light with additional cost.
• Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
• Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use the most advanced CMA tools to derive the right price.

                    Here are sample of improvement that could increase the sale price;                          (Professional cleaning service is recommended for best result)
 

              Outdoors

•      Spruce up your garden and lawn; trim hedges and replace dead plants
•      Yard and patio should be neat; outdoor furniture should be clean and in good shape
•      Clean or paint your front door - remember first impressions last the longest!
•      Manicure your front yard; make sure your driveway and entryway are free of clutter

             Exterior

•      Check the house numbers, mailbox, and exterior lighting are all in good condition
•      Touch up with fresh paint as needed
•      Inspect chimney for cracks or earthquake damage
•      Repair loose trim, drain pipes, and fencing
•      Clean stains and window screens

             Garage

•      Remove clutter and tidy up the shelves
•      Clean the floor

             Overall

•      Apply fresh paint as needed. Think about brightening your interior with neutral-toned paint
•      Clean draperies and carpets
•      Replace burned out light bulbs
•      Clean the fireplace and remove smoke stains from the wall and fire place

             Kitchen

•      Sinks, appliances and counter tops should be clean; remove any clutter.
•      Wax the floor
•      Clean the oven range and other appliances
•      Clean tile and grout; replace if necessary

             Bathrooms

•      Clean mirrors, glass, chrome and porcelain surfaces
•      Replace shower curtain if necessary
•      Fix any faucet drips or leaks
•      Clean grout and caulking; replace if necessary

             Closets

•      Doors and drawers should open and close easily
•      Remove clutter; tidy up shelves and racks
•      Clothes should be neatly arranged

             Indoors

•      Check the basics around the house. It takes just a minute to check all doors, windows
•      and cabinets to make sure they don't stick, squeak or are too loose
•      Clean your furnace and water heater so buyers know they are looking at a house that
•      has been well maintained

Step 2: Promoting the Property

• Digital photography - Once your home is ready to sell, we will have high quality digital photos taken.
• Full-color property brochures - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
• Full-color postcards of your home will be designed and distributed at showings, open houses, public venues, and through direct mail.
• We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
• The Internet - We utilize the following set of tools to make your home available for preview.
• My website
• My broker's website
• IDX
• Email alert
• Spotlight property electronic brochure with specific web site

Step 3: Showing Your Home

• Broker/Agent Open House - We will invite all local brokers and agents to view your home.
• Public Open House - We will hold a public open house and present your home to the general public.
• Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochures, business cards and media kits will be available on onsite.

Step 4: Expectations

• All calls and email inquiries regarding your home are followed up immediately.
• Access to your property will be secured by us though secure lockboxes and no one will gain admittance to your property without our permission.

Step 5: Pricing Strategies
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

• If the listing price is set too high, potential buyers may be deterred from considering your home.
• Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
• The higher your home is priced above market value, the fewer number of buyers will look at it.

We will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include:

• Determining the selling price of recently sold properties with attributes similar to yours.
• Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
• Determining what properties are competing for the attention of buyers right now.
• Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under current market conditions.

Step 6: Skillful Negotiation
When offers are presented, we will advise you and help obtain the best possible price and terms. Understanding the various standard contract forms and the vast array of contractual issues is the key to negotiating the best terms to meet your individual needs. Making sure buyers are qualified and knowledgeable about available financing alternatives is of the utmost importance in negotiating a successful sale. We will promote your interests and assist in developing a clear and binding contract.

Step 7: After the Offer is Accepted
Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible:

• Staying in contact with the buyer's agent to ensure a smooth escrow.
• Following up on the progress of the buyer's loan.
• Monitoring all contingency removal deadlines.
• Assisting you if a conflict with the buyer arises.

Step 8: Transaction Management
Many details must be attended before a sale becomes final, including inspections, loan documents, contingency removals and insurance. We know how difficult and time consuming this process is, and thus, we will handle scheduling inspections, reviewing documents, and making sure all of the required disclosure forms and pamphlets are provided in a timely fashion.